Netanyahu Stresses The Need For More Propaganda As Israel’s Hasbara Budget Soars

By Caitlin Johnstone – May 11, 2026

In a fawning softball 60 Minutes interviewreleased Sunday, Benjamin Netanyahu stressed the importance of winning “the propaganda war” on social media. This comes as Israel moves to quadruple its propaganda budget to $730 million a year.

Major Garrett (which apparently is a real name belonging to a real guy who works for 60 Minutes) told the CBS audience that “Netanyahu attributes the reputational harm to Israel almost entirely to social media, which he calls the eighth front of the war.”

“This is yours, right?” asked Netanyahu, picking up Garrett’s phone. “You’re not immune either. Because you can penetrate this machine, you can penetrate this little instrument, and you can say about Major Garrett anything you want. And I can paint you as a monster. And if I say it often enough, enough people will believe it.”

According to a Pew survey published last month, 60% of U.S. adults viewed Israel unfavorably, up nearly 20 points in four years. Israeli Prime Minister Benjamin Netanyahu says the rise of social media is a major reason for this decline. https://t.co/QP4ESNtjGq pic.twitter.com/miCEwFYLX3

— 60 Minutes (@60Minutes) May 10, 2026

“We have seen the deterioration of the support for Israel in the United States almost — I would say, it correlates almost 100 percent with the geometric rise of social media,” said Netanyahu, adding, “We have several countries that basically manipulated social media. And they do it in a clever way. And that’s something that has hurt us badly.”

“Israel is besieged on the media front, on the propaganda front, and we’ve not done well on the propaganda war,” the prime minister lamented.

Netanyahu has been repeatedly stressing the need for more aggressive propaganda manipulation as public opinion of Israel plummets worldwide. Earlier this year he told The Economist that “I’d like to do everything I can to fight the propaganda war waged against us,” complaining that “we’ve been using cavalry against f-35s, because they’ve flooded the social networks with the fake bots and many other things.”

Despite having the entire western political-media class bending over backwards to protect Israel’s image, Netanyahu consistently frames his country’s struggle for narrative control as a brave little David figure standing up against the colossal Goliath of anti-Zionist social media users. Last year the Israeli leader claimed that Israel is losing the propaganda war because “there are vast forces arrayed against us,” denouncing “the algorithms of the social network that are driving a lot of everything else.”

In a meeting with American social media influencers last year, the prime minister spoke of how vital the forced sale of TikTok has been for Israeli information interests, and said that Elon Musk could help facilitate Israeli PR on the X platform as well.

“We have to fight back. How do we fight back? Our influencers,” Netanyahu said. “We have to fight with the weapons that apply to the battlefields in which we’re engaged, and the most important ones are on social media.”

Of course, the possibility of Israel improving its public image by simply murdering fewer people and doing fewer evil things is never even considered. Its is taken as a given that shoving pro-Israel messaging down everyone’s throat is the only way to sway public opinion in a positive direction.

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It is under this framing that Israel has again massively increased its propaganda budget for the year, after having massively increased it from what it was the year before.

The Jerusalem Post reports the following:

“Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis.

“Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — more than four times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.

“The unprecedented expenditure comes as survey after survey shows declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.”

If you saw a guy spending 730 million dollars on media operations to manipulate people into thinking he is not an asshole, what could you reasonably conclude about that guy's personality? https://t.co/giH4e1vYUY

— Caitlin Johnstone (@caitoz) May 5, 2026

So you know how you’re already seeing an insane amount of pro-Israel propaganda and running into aggressive Zionist trolls online? You can expect that to get a whole lot worse.

Narrative manipulation has served Israel well over the years, but there’s a limit to how much propaganda can accomplish. If I walked up to you and spat in your face, there’s no amount of verbiage I could throw at you to convince you I’m actually a nice person. There’s only so much carnage people can watch on their phones before you can no longer convince them it’s not what it looks like.

The propaganda has already hit a point of diminishing returns, and soon it’s going to start having a reverse effect. People are going to start hating Israel for all the evil things it’s been doing, and then hating it even more for all its in-your-face perception management operations to manipulate their thoughts and feelings.

At some point the hasbarists are themselves going to inadvertently become anti-Zionist propaganda agents, just because they make Israel look so creepy with the way they’re always trying to stick their rapey fingers into everyone’s mind.

The truth can only be concealed and distorted for so long.

 

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