Compilation art showing Western social media icons (Left) and an 'Israeli' soldier (Right). Photo: MintPress News.
By Alan MacLeod – Jul 10, 2025
While it continues its conflict with its neighbors, Israel is fighting another war just as intensely, spending gigantic amounts of money bombarding Europe with messaging justifying their actions, and scaremongering Europeans that Iranian nuclear missiles will soon be turning their cities into rubble.
A MintPress study has found that, since it struck Iran on June 13, the Israeli Government Advertising Agency has paid for tens of millions of advertisements on YouTube alone. In clear breach of Google’s policies, these ads justify and lionize the attack as a necessary defense of Western civilization, and claim that Israel is carrying out “one of the largest humanitarian missions in the world” in Gaza.
The countries most targeted by this campaign include the United Kingdom, France, Italy, Germany, and Greece.
Information War
“A fanatical regime firing missiles at civilians, while racing towards nuclear weapons. While Iran deliberately targets cities, Israel acts with precision to dismantle this threat.” Thus starts one Israeli government ad that hundreds of thousands of YouTube viewers in Europe have been compelled to watch.
“Terror architects behind the elimination of Israel plan: eliminated. Israel targets only military and terror sites, not civilians. But the threat remains,” the voiceover continues, over ominous music and high-tech graphics. “We will finish the mission for our people, for humanity. Israel does what must be done,” it concludes.
“Iran’s ballistic missile program isn’t just a threat to Israel, it is a threat to Europe and the Western world,” another, seen by 1.5 million viewers in just three weeks, claims. “Iran is developing missiles with ranges of approximately 4000 km. That places Europe within the regime’s striking distance,” it adds, as graphics show virtually the entire continent turning blood red, signifying a nuclear attack. “This isn’t tomorrow’s threat. It is today’s reality. The threat posed by the Iranian regime must be stopped. Israel does what must be done.”
Ominous messages like these, translated into multiple languages, have reached tens of millions of people across Europe. Other Israeli government ads take a different tack, attempting to present Israel as a virtuous victim and an unwilling participant in war. As one commercial notes:
Imagine this: you are holding your newborn in a hospital room. Then the air raid sirens go off. Iran fires ballistic missiles at hospitals, at innocent Israelis. Patients, doctors, newborn babies: deliberately targeted. While Iran aims at families and children, Israel responds with precision, striking military sites. This is not a war of choice. Those who target civilians and hospitals become the target.”
The claims made in such videos are often highly questionable. For example, around 935 Iranians were killed in Israeli strikes, compared to just 28 Israelis, suggesting Israel is far less careful to avoid civilian deaths than its opponent. Indeed, since October 2023, Israel has repeatedly and deliberately targeted hospitals. The World Health Organization has documented at least 697 Israeli strikes on medical facilities.
Ninety-four percent of Gaza’s hospitals have been destroyed or damaged, and more than 1,400 medical personnel have been killed. This includes Dr. Adnan al-Bursh, head of orthopedics at al-Shifa Hospital, who was reportedly raped to death by Israeli prison guards. According to UNICEF, Israel has killed or injured over 50,000 Palestinian children. An American nurse who worked in Gaza told MintPress News that IDF soldiers regularly shoot boys in the genitals to prevent them from reproducing.
Despite this, Israeli advertising presents the country as the savior of the Palestinian people. One Ministry of Foreign Affairs video, set to epic, inspiring music, describes Israel as undertaking “One of the largest humanitarian operations in the world right now.” “This is what real aid looks like. Smiles don’t lie. Hamas does,” it concludes.
Francesca Albanese, the United Nations special rapporteur on the Occupied Palestinian Territories, called the commercial “scandalous” and directly challenged YouTube: “How can this be allowed?” The video has been translated into Italian, French, German, and Greek, and has been viewed by nearly seven million people on YouTube alone.
Transparently Inorganic
All referenced videos appear in the Google Ads Transparency Center as paid content from the Israeli Government Advertising Agency, and there is strong evidence that few, if any, of their millions of views are organic. The five versions of the “Gaza Humanitarian Aid” video, for example, collectively have only a few thousand “likes”—barely 1% of what would be generally expected of videos with this amount of views—and only two comments in total.
The difference between organic and paid content is clearer in videos that Israel has not promoted. Other videos on Israel’s Ministry of Foreign Affairs YouTube channel receive only tens of views per day, not millions, which strongly suggests that close to 100% of their traffic is paid advertising.
The scale of this public relations operation is difficult to overstate. Even as the Israeli government hikes taxes and slashes domestic spending, its foreign PR budget has grown by more than 2,000%, the Foreign Ministry receiving $150 million more for public diplomacy.
Much of that money is evidently being spent on ads. In the past month, the Israeli Ministry of Foreign Affairs has uploaded videos that have topped 45 million views on YouTube alone. The countries most targeted include the United Kingdom, France, Italy, Germany, and Greece.
Greece is a particularly noteworthy case. Over the past 12 months, the Israeli government advertising agency has funded 65 separate YouTube ad campaigns targeting the country.
The Greek version of a recent ad—titled “An efficient system is in place, delivering aid where it’s needed”—presents Israel as a benevolent bringer of life to Gaza and has garnered over 1 million views in just four days, equivalent to nearly 10% of Greece’s entire population. The video currently has no comments and fewer than 3,000 likes.
The Israeli Ministry of Foreign Affairs uploads its videos in English, French, German, Italian, and Greek. Countries that do not speak these languages—such as Slovakia, Denmark, and the Netherlands—are still targeted, though users there generally receive the English version.
Israel has avoided targeting nations whose governments have formally condemned its actions, such as Ireland or Spain, spending nothing to reach those populations. The Netanyahu administration, evidently, has decided to attempt to shore up support in allied countries, even as their populations increasingly turn against Israel.
While many of these figures might shock readers, this investigation only examined the advertising campaign of a single organization, the Israeli Government Advertising Agency, and on a single platform, YouTube. It does not include other Israeli government and non-governmental groups, nor the myriad organizations collectively comprising the pro-Israel lobby in the West.
Israel has also attempted to influence the debate on other platforms, including Facebook, Instagram, TikTok, and Twitter. What is presented here is merely the thinnest slice of a much broader operation.
Israel and Silicon Valley
Some videos the Israeli government has released attempt to portray Israel in a positive light, but instead perpetuate racist stereotypes about Western civilization and its supposed superiority. In one ad, Benjamin Netanyahu states (emphasis added):
I want to assure the civilized world, we will not let the world’s most dangerous regime get the world’s most dangerous weapons. The increasing range of Iran’s ballistic missiles would bring that nuclear nightmare to the cities of Europe and eventually to America.”
Thus, the Israeli prime minister implies that Iran’s threat matters only if it endangers the so-called “civilized world,” that is, Europe and North America. “Never again is now. Today, Israel has shown that we have learned the lessons of history,” Netanyahu continues, directly comparing the 12-Day War (which Israel started) to the Holocaust. “When enemies vow to destroy you, believe them. When enemies build weapons of mass death, stop them. As the Bible teaches us, when someone comes to kill you, rise and act first.”
Google’s advertising rules explicitly prohibit commercials that “display shocking content or promote hatred, intolerance, discrimination, or violence.” Yet many of the ads described here explicitly justify Israeli aggression.
MintPress News contacted Google to ask how much the Israeli government’s advertising agency spent on ads, how many impressions those ads generated, whether the company had a response to Albanese’s comments, and whether the videos violated its policies.
Google did not answer the first three questions and reiterated that it has “strict ad policies that govern the types of ads we allow on our platform.” “These policies are publicly available, and we enforce them consistently and without bias. If we find ads that violate those policies, we swiftly remove them,” the company added, implying that it does not consider the ads a violation of its standards.
Few who have studied Google’s connections to the Israeli government will be surprised that the Silicon Valley giant grants enormous leeway to the Netanyahu administration. Former CEO Eric Schmidt is known as one of Israel’s most vocal supporters. Google has been financially invested in Israel since at least 2006, when it opened its first offices in Tel Aviv. In 2012, at a meeting with Netanyahu himself, Schmidt declared that “the decision to invest in Israel was one of the best that Google has ever made.”
Company co-founder Sergey Brin has also come to the defense of Israel, denouncing the United Nations as “transparently anti-Semitic” and telling Google staff that using the word “genocide” to describe Israeli actions in Gaza is “deeply offensive to many Jewish people who have suffered actual genocides.”
Earlier this year, with the Israeli economy in dire straits following its 18-month campaign against its neighbors, Schmidt’s company came to the rescue, injecting billions into Israel in a record-setting acquisition. Google purchased local cybersecurity firm Wiz for $32 billion. The monumental sum paid—equivalent to 65 times Wiz’s annual revenue and boosting the Israeli economy by 0.6%—left some analysts wondering if the deal had more to do with underwriting the Israeli economy than making a shrewd business investment.
It also raises questions about the safety of Google users’ most sensitive personal data, given that Wiz was founded and continues to be staffed by former Israeli spies from the intelligence group, Unit 8200.
‘Israel’s’ New AI Tool To Examine Datasets Gathered in Breach of Palestinians’ Right to Privacy
Google has a long history of working closely with Israeli intelligence. A 2022 MintPress News investigation identified at least 99 former Unit 8200 agents employed by Google.
Among them is Gavriel Goidel, head of strategy and operations for Google Research. Goidel joined Google in 2022 after a six-year career in military intelligence, during which he rose to become Head of Learning at Unit 8200. There, he led a large team of operatives who sifted through intelligence data to “understand patterns of hostile activists,” according to his own account.
The Turning Tide
Google is far from the only tech giant recruiting Israeli spies to run their most politically sensitive departments. The same study found that hundreds of former Unit 8200 intelligence agents are employed at companies such as Meta (formerly Facebook), Microsoft, and Amazon. And a significant amount of what America reads about the Middle East is also written by ex-Israeli spies.
A MintPress investigation from earlier this year uncovered a network of Unit 8200 alums working in top newsrooms across America.
Wikipedia is another key theater of war for the Israeli state. A project overseen by future Prime Minister Naftali Bennett deployed thousands of young Israelis to monitor and edit the online encyclopedia, removing troublesome facts and framing articles more favorably in Israel’s favor. Those who made the most edits would receive rewards, including free hot air balloon rides.
The Ministry of Foreign Affairs has also launched a campaign to harass and intimidate American students, establishing a “task force” to carry out psychological operations aimed at, in its own words, “inflicting economic and employment consequences” against pro-Palestine protestors. While Foreign Minister Eli Cohen heads the task force, it stresses that its actions “should not have the signature of the State of Israel on it.”
Amid mounting criticism, the Israeli government has sought to turn the tide by inviting influencers for direct talks with Netanyahu. In April, the Israeli prime minister met face-to-face with conservative internet personalities, including Tim Pool; Dave Rubin; Sean Spicer; Bethany Mandel; David Harris Jr.; Jessica Krause; Seth Mandel; and Mollie Hemingway, where they discussed how best to sell war with Iran to Western publics, and how to counter anti-Zionist sentiment online.
Other social media personalities report having been offered large sums of money in exchange for a few words of support for Israel.
In terms of turning the tide of European public opinion, Israel has its work cut out for it. A recent YouGov survey found the country was widely reviled across the continent. More than 20 times as many Italians, for instance, hold “very unfavorable” (43%) views of Israel than “very favorable” ones (2%).
Even in Germany, where popular support for Israel is highest, only 21% said they hold favorable opinions of the state (including only 4% highly favorable), with 65% displaying open opposition (including 32% who strongly dislike it).
A massive plurality of Britons, meanwhile, agreed with the statement: “Israel treats the Palestinians like the Nazis treated the Jews.” Forty-eight percent answered in the affirmative, as opposed to just 13% who disagreed. This is despite European governments offering full-throated support to Israel, and even criminalizing pro-Palestine protests and persecuting journalists who oppose Western support for Tel Aviv.
The government of Israel is spending millions of dollars daily on gigantic advertising campaigns aimed at turning the tide of public opinion. To that end, it is developing a PR network as sophisticated as the advanced weapons systems it uses on its neighbors. On YouTube alone, its paid advertising, translated into five languages, has reached at least 45 million people in the past month. Whether this strategy will ultimately prove effective remains unclear. After all, it is difficult to convince the public to support a genocide.
Alan MacLeod
Alan MacLeod is a member of the Glasgow University Media Group and a Senior Staff Writer for MintPress News. After completing his PhD in 2017 he published two books: Bad News From Venezuela: Twenty Years of Fake News and Misreporting and Propaganda in the Information Age: Still Manufacturing Consent, as well as a number of academic articles. He has also contributed to FAIR.org, The Guardian, Salon, The Grayzone, Jacobin Magazine, and Common Dreams.
