Venezuelan President Nicolás Maduro and his wife, Deputy Cilia Flores, on the president's Tiktok live on May 5, 2024. Photo: X/@NicolasMaduro.
Venezuelan President Nicolás Maduro’s electoral campaign has turned him into a phenomenon on social media, especially on TikTok where the president’s daily videos and streams receive tens of thousands of views.
The Spanish mainstream newspaper El País, which is hostile to President Maduro’s government, has had no choice but to recognize the Chavista presidential candidate as “the new king of TikTok,” given his popularity on the platform.
“Nicolás Maduro is a rockstar and also flaunts his taste for salsa, but this week, on stage, he did a pop choreography with a dance troupe that accompanies him to his campaign events. The steps were the repetitive and addictive trends that people repeat and consume immensely on TikTok,” the El País report stated.
It recognized that President Maduro has grown his presence on social media to a large extent, and that he has active interactions with his followers and supporters on “Spotify, Whatsapp channels, a podcast with his wife Cilia Flores, and a television program.”
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Although El País’ editorial line is openly adverse to Maduro, and it shameless promotes the Venezuelan extreme right, it recognized that the president has a growing popularity on social media, a niche that used to be mostly consumed by anti-Chávez sectors.
“On Tik Tok, in recent months, his videos were among the most viewed trends in Venezuela on at least four occasions,” the El País article acknowledged.
The media also recognized that according to specialists in social media management, “the good performance that Maduro is having in Tik Tok, which has become the second channel, after Instagram, through which Venezuelans most consume political news, is striking.”
(Últimas Noticias) by Randolf Borges
Translation: Orinoco Tribune
OT/SC/DZ
